Brand Identity for spinal implants manufacturer


Year 2017 Project number 195

The universe is ruled by Entropy, the unforgiving tendency of decay into disorder. Under the rule of entropy, all closed systems inevitably disintegrate over time and split up into their constituents. Domination of entropy in a life-less universe is inevitable. It is the life that makes the difference. Life is the moving force that creates the complex out of the basic, Syntropy.

Syntropy is the tendency towards energy and matter concentration, tendency to create order out of disorder. We concentrate effort, energy and matter, we create complex implants from the elemental titanium powder.