Brand Story and Symbol
We don’t just charter boats, we create experiences and memories to last a lifetime. Throughout history and across various cultures, the number seven has been considered special. It represents perfection. Our journey is the pursuit of perfection. We strive to provide complete – perfect experiences to our clients.
Kelvin wake pattern is a physical phenomenon created by a boat moving across the surface of water. This pattern consists of two wake lines that form the arms of a chevron – V. We use the shape of the Kelvin wake chevron rotated and cropped in a such way that it forms the number seven. Depending on the context of use, the shape may be composed of one, three or seven strokes.
Brand everyday use
Examples illustrating the philosophy of applying the brand identity to real objects.
