Redesign of brand identity of construction kits seller


Year 2022 Project number 289

A construction kit is not just a toy. It is a sophisticated tool for play. Play serves as an important tool in numerous aspects of daily life. Play helps physical development. It also develops cognitive and social skills.

We love and sell LEGO® construction kits. We are Kitstore.

Our logo geometry is based on the word KIT (or a character K) casting a shadow like of a rectangular brick, a piece of a construction set. The rectangular shadow can also represent a box, the shape of the packaging in which all the construction sets are delivered.

Examples illustrating the philosophy of applying the brand identity on real objects.