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Brand Identity for an emerging corporation

INITIUM holding

Year 2024 Project number 218



INITIUM is a holding company uniting diverse companies under one parent brand. It is the starting point of all group business endeavours. The goal of INITIUM is to be an initiator, to ease the start of new ideas and businesses. Let’s get started.

INITIUM, Latin noun
A word meaning “a beginning,” plural initia, comes from the neutral past participle of the Latin verb inire “to go into, begin,” from in- “into, in” + ire “to go”. Initium is a holding company uniting diverse brands and businesses. It is the starting point of new business endeavours.

1NITIUM.com
In special circumstances the initial letter I can be replaced with the numeral 1. Replacing a character in an existing word creates a name that can be registered. It also allows us to register the short internet domain www.1nitium.com.