Investment group brand indentity redesign


Year 2021 Project number 262

The world is flooded with business dreams. Everyone has them. Most of them are based on unrealistic expectations and wishful thinking. They will never come true.

We believe that every investment should be pragmatic and based on reasonable resources, realistic goals and practical experience. We search for hidden business opportunities, carefully analyze them, set up realistic goals and allocate reasonable resources to get them across the finish line.

We believe in financial pragmatism.

Making decisions about finances is often very emotional. It is easy to overreact and make the wrong decision. Keep calm and stay pragmatic

Examples illustrating the philosophy of applying the brand identity on real objects.